Kiss Off

For my next blog I checked out ADVERBLOG and found an intriguing blog called Don't kiss the Smoker which actually brings you to a advergame called "Kiss Off" where the purpose is to stay away from the characters who are smoking. This game comes to us from New Zealand and brings us a clear and simple to youths: stay away from smoking and smokers because really, at the end off the day do you want to kiss a smoker? I think this company has hit a great insight a tremendous way to get the right message to the right target. Most kids are online playing games anyways so this. Ideas like these will help the industry reach out the the younger generations and bring awareness to them for other issues as well.