Bringing Subject Lines to Life

The article " How to craft irresistible subject lines " by Leah Messinger which is from the site www.imediaconnection.com is basically about how to get consumers to read e-mails from marketers instead of them just being thrown into the junk box. The cardinal rules are simple: Keep it short and do not be afraid to us your brand name. Another basic and simple tip, always create a sense of urgency so the consumer feels like they have to open it. This can usually be created by offering a coupon or rebate, anything that will make the consumer feel as though they need to take advantage of what you are sending them. Another very important point to consider is you must know your technology, for example in an e-mail you can use up to 40 characters in your subject line, but on mobile devices such as a blackberry you can only fit in 15 characters. Keep in mind that no consumer is like another so you must know your niche when sending out e-mails with creative subject lines words such as tips, tricks, or secrets are always good to use. Last, but not least the article also suggest you can send out test e-mails with two subject lines and go with the one that receives most responses. This article was great for tips to get inside the consumers mind when they look at subject lines and to start thinking like a marketer when I send out e-mails.