My next article comes from the Blogging Me, Blogging You section of www.twistimage.com. The phrases Above The Line, Below The Line, and Through The Line have finally been explained in layman's terms. This article basically just breaks each term down as simply as possible. Above The Line means that you are just creating awareness so you can come up with the most amazing creative there is no way you can measure sales. Above The Line gets the perk of winning the shiny awards though. Below The Line not only drives sales, customers, brings in new clients and retains them but they also receive approval to move on to the next step of the process. Through The Line works as a symbiosis which is something that will point the consumer to a web site or an in store promotion. It is a key message that will push the consumer to your product. This is a great article that will help me in the industry because now that I know what some of the key phrases are it will help me when working on accounts.
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