As the year comes to end, agencies were asked one simple question: What do You Wish Your Agency Could Do? This article along with the answers comes to us courtesy of www.onedegree.com. Sapient Interactive conducted a survey to 200 agencies and based on their answers came up with the following as the top 10 wish list for agencies in the future. Not surprisingly the number item on their wish list is for greater knowledge of digital space; More than a third of marketers surveyed revealed that they are not confident that their current agency is well-positioned to take their brand through the uncharted waters of online digital marketing and interactive advertising. Coming in second is more use of "pull interactions" such as social networks followed by leverage of virtual communities, both public and private in order to learn more about target audiences. Coming in fourth is that agency executives using the technology they are recommending. Rounding off the last five are agencies with Chief Digital Officers are more appealing, agencies should be Web 2.0 and social media savvy, understand consumer behavior, demonstrate strategic thinking, have branding and creative capabilities, and the ability to measure success. This is a useful article because it will help me when looking at what agencies are looking for in their employees.
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